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About Me
Hello! I'm Saransh Sharma, a product consultant and strategist. I view products simultaneously through the lenses of developers, sellers, and users—transforming complex concepts into breakthrough solutions when products face roadblocks.
I visualise problems before verbalising them. For product challenges, I map the ecosystem—connections, friction points, and ideal experiences—revealing opportunities others miss.
I thrive on reimagining broken systems from scratch, questioning their foundations rather than merely optimising them.
Currently focused on education technology, I'm addressing the disconnect between actual skills and credentials by building solutions that connect talent with opportunity more effectively.
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Experience
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Product Consultant
Vikasietum Tecknology | Jun 2024 - Jun 2025
- The Challenge: Transform Amazon's complex AdTech bidding algorithms into an intuitive platform that non-technical marketers could master in minutes, not months.
- My Approach: I didn't just write requirements—I became the bridge between Amazon's technical constraints and real advertiser pain points. Spent weeks shadowing campaign managers, understanding their 3am frustrations with bid optimisation failures. This deep empathy led to designing interaction patterns that felt natural rather than engineered.
- The Breakthrough: When initial user testing showed 60% abandonment at the bidding interface, I realised we were solving the wrong problem. Instead of simplifying complexity, I reframed it entirely—shifting from "how to bid" to "what outcome do you want?" This philosophical pivot became the foundation for our retention turnaround.
- Beyond the Metrics: While 25% retention improvement tells one story, the real victory was watching advertisers discover strategies they never knew existed, simply because the interface finally matched their mental models.
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Software Developer Intern
Vikasietum Tecknology | Jun 2023 - May 2024
- The Learning Laboratory: This wasn't typical intern work—it was my crash course in understanding how products actually break in the real world. Every authentication failure taught me something new about user behaviour under pressure.
- The Revelation: Building that phone authentication system revealed my true passion wasn't just writing code—it was anticipating where users would stumble before they even knew it themselves. I found myself obsessing over edge cases not because I had to, but because each one represented a moment where we could either delight or disappoint someone.
- The Foundation: Those six months shaped how I think about product development today. Every API call taught me about system thinking, every bug report revealed user psychology, and every performance optimisation showed me the invisible threads connecting technical decisions to business outcomes.
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Projects
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Arjun - AI Learning Platform
Founder & Product Visionary | 2024 - Present
- The System-Level Problem: Education treats all minds identically while recruitment judges talent through credentials, not capability. I saw an opportunity to reimagine both sides simultaneously.
- The Philosophy: Named after the legendary archer-student dynamic in Mahabharata, Arjun embodies personalized mentorship at infinite scale—understanding not just what you're learning, but how your mind processes information and where your natural talents lie.
- The Product: A complete ecosystem where learners get adaptive curricula that evolve with their progress, while recruiters access verified skills instead of resume keywords. Every component creates transparent, capability-based connections between talent and opportunity.
- The Innovation: Arjun doesn't show you what to learn—it discovers how you learn best. The AI tracks whether you grasp concepts through visuals or hands-on practice, creating exponentially faster skill acquisition through meta-learning.
- The Revolution: Employers eliminate resume screening entirely, seeing verified skills and actual work samples instead of college names. Job seekers prove capability rather than sell credentials.
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Rakshak Live - GovTech
Product Designer & Systems Architect | 2024
- The Life-or-Death Design Challenge: Architecting a platform for India's evidence crisis—68% of crimes lack usable proof while police response averages 11 minutes of precious time.
- The Silent Witness Innovation: Created one-tap streaming that generates immutable evidence even if destroyed, plus "Silent Digital Witness" technology that transforms nearby phones into an invisible forensic sensor network.
- Extreme UX for Crisis: Abandoned traditional interfaces entirely—citizens activate with a single gesture while GPS overlay and landmark detection handle complexity automatically. Police get split-screen dashboards with live streams, real-time routing, and facial recognition against national databases.
- Constitutional Product Design: The hardest challenge wasn't technical but ethical—designing privacy protection into surveillance technology. Built consent flows balancing citizen safety with constitutional rights while ensuring legal admissibility.
- The Safety Network Vision: Designed beyond emergency response into India's collective guardian system—when facial recognition fails, police can crowdsource identification through anonymized suspect clips via verified channels, turning every citizen into a protector of justice.
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Education
Bachelor of Technology in Information Technology
Lovely Professional University | 2024
Major:
Coursework:
Software Methodologies and Testing
Software Engineering, Database Management, Human-Computer Interaction, Systems Analysis & Design, Project Management, Quality Assurance
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Skills
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Technical Skills
Product Requirements Documents (PRDs)
User Journey Mapping
A/B Testing & Performance Analysis
API Development & Integration
Unity & WebSocket Development
Spring Boot & Microservices
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Strategic Skills
Go-to-Market Strategy
Stakeholder Management
Cross-functional Team Leadership
Market Analysis & Competitive Positioning
Product Roadmapping
Sprint Planning & Agile Methodology
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Design & Research
User Experience Design
Systems Architecture Design
User Research & Feedback Analysis
Visual Problem Solving
Prototyping & Wireframing
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Analytics & Tools
KPI Tracking & Metrics Analysis
Retool, Jira, Notion, Figma
Postman API Testing
ROI Modeling
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Specialised Expertise
Government Integration & Compliance
AI/ML Product Integration
AdTech Platform Development
EdTech Solution Design
Real-time System Design
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Contact
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Let's create something amazing together!
Reach out to me at